The B2B CFO (mini) Study
For bkg: http://mindtimegroup.com/WordPress/?p=36 There’s so much we don’t know regarding efficacious revenue generation, dots we can’t connect, and so much we DO know but don’t pay attention to. The...
View ArticleB2B Sales Support: One Size Does Not Fit All
SO here’s the deal. I’m quite pleased that B2B is no longer cleaning chimneys while B2C gets to go to all the hot dance parties. Over the past decade, I’ve seen B2B go from the ugly stepchild to having...
View ArticleThought Leadership – Yang Is Missing
Eric Wittlake asked me a great question on thought leadership (Thanks, Eric!) in #B2Bchat a couple weeks ago. And like so many B2B topics, there are many, many viewpoints as to what constitutes thought...
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